http://www.remodeling-trade.com/custom-car-painting-techniques/
Paint a Picture With Your Words
Paint a Picture With Your Words
Depending on what you sell, it is not always easy to get your
point across, so it is very important to paint a picture with
your words to give your customer a visual of your product, or a
visual of themselves using your product.
When you are meeting someone face to face, and you can show them
your product up close, it is easy for them to get a visual
because they are looking at it with their own eye’s, and they
can hold it in their own hands.
But seeing and feeling the product is not enough. You want your
customers to see themselves using your product. You want to give
them the visual of being in action with the product.
For instance, the last time I was on the market for a car, I
went to a local dealership looking to test drive some jeeps.
The salesman showed me the jeeps he had on sale, and he even let
me test drive a few of them.
Not only did he go over all of the wonderful features the jeep
had to offer, such as the CD player, the electric windows, and
the heated seats. He also said to me; Can’t you picture yourself
cruising through the mountains with the sun setting behind you,
and a cool breeze flowing through the open cabin as you play all
of your favorite Cd’s?
The visual of me cruising up into the mountains in my new jeep
with mother nature in all of her glory was all I needed to
picture in my mind, and I was sold.
Well, I still have that jeep, and I enjoy it just as much today
as I did the day I bought it. However, I have yet to experience
anything as serenely as I had visualized the day I test drove it
for the first time.
But the salesman’s technique worked. I bought the jeep.
If I were selling baseball bats, I would give my customers the
visual of hitting a home run in the bottom of the ninth too win
the game with the exact bat they were holding in their hand.
I could sit here all day coming up with scenarios to get my
point across, but I think you get the picture.
So the next time you sell a product, paint a picture. Put a
visual in your customer’s head of them using the product in a
positive light. It will make a world of difference.
This article may be reproduced by anyone at any time, as long as
the authors name and reference links are kept in tact and
active.
About the Author
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of
http://www.jconners.com
, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.
Atelier Jan Meijer airbrush & custom paint, part 2
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